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VISION
L.Y.L.A.H. is an acronym for, "Love You Like A Human,". A clothing brand built on unconditional empathy, peace, and equality. We believe that acknowledging one another’s humanity is the first step toward a brighter world.
FACES OF L.Y.L.A.H.
Founder
Mike
"Our deepest fear is not that we are inadequate,
Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frighten us. Your playing small does not serve the world. There is nothing enlightening about shrinking
so that other people won’t feel insecure around you.
We were all meant to shine as children do.
It’s not just in some of us; it’s in everyone.
And, as we let our light shine, we consciously give
other people's permission to do the same.
As we are liberated from our fear,
our presence automatically liberates others."
-Coach Carter, Movie
Co-Founder
Marcus
"The moral of my story is that we were all created equally differently. We all deserve to be heard. We all deserve to be loved appropriately. Most importantly, we all deserve to be treated as Human Beings."
-Marcus
Creator
Salem
"The struggle of finding myself will never be entirely over, and every day is a new adventure. I had to learn how to stop giving up on myself and for what I believe, as cliche, as it sounds."
"One day it will get better."
-Salem
REASONS TO SMILE
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Birth of L.Y.L.A.H.
Two women, one college-educated who I will name June, and the other a single mother of two I will call Mary for the remainder of the story. Mary was a legal resident but on a work Visa. June and Mary were talking on a break at work. June started to ask Mary why she did not attend college, and Mary said that her priority was her children and that she could not afford to go to college. June said well, you could get some grants. Mary said, unfortunately I do not qualify for grant money because of my citizenship. June said well, at least you don't have to pay taxes. Mary was a bit put off by this statement because she does pay taxes but gets none of the benefits of being a citizen like her. So June continued offensive statements, such as June offering Mary to "hook her up" with a man to marry so she could become a legal citizen. This was all brought to my attention because I was their manager. So many injustices happened, and I may be forgetting some of the details. I was driving home that night after work and was thinking and asking myself why can't people just love each other like brothers and sisters? I said out loud why not love each other like humans, the expression "love you like a brother" came to mind, and I said, "Love You Like A Human." chills ran through me, and I knew it was special. I went home and wrote my mom on Facebook about starting a clothing line called "love you like a human" L.Y.L.A.H. Not too long after that, the vision was shared with Marcus & Aiden...The catalyst!
*Names were changed to protect their identity*
